Intro
Following the sudden loss of the managing director among difficult market conditions, Zingela supported the new leadership team of a Midlands-based manufacturing and engineering business with £7m annual turnover to navigate the transition and return to a healthy, growing pipeline and profitability.
IMPACT
Sales pipeline quickly identified as threat to cash-flow and survival of business
Leadership team coached, challenged and supported into new roles
Accountability and sales coaching to diversify into growth markets with 5 new clients secured
£4 million additional quotes generated by leadership team in 6 months
Growth plan developed and progressed with funding options lined up as a safety net
STRAIGHT FROM THE CLIENT:
“Working with Zingela has been transformative for both me and the business. Simon Ford brings his practical, on-the-ground business experience and is direct, empathetic and adapts his style to bring the best out of people.
He supported us out of a hole by helping us see what the business could become, and I genuinely believe we wouldn’t be here without the combined work of Simon and his colleagues.
Our situation was understood, but we weren’t let off the hook and challenged to think differently and, most importantly, act. Unlike many advisors, Zingela is fully invested in our success with their win being seeing us succeed.
If you’re considering Zingela, embrace your work together openly and wholeheartedly – and it will make all the difference.”
